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Fourth Global Conference on Creating Value

September 21, 2021
11am-1pm EDT
The 4th Global Conference on Creating Value, 2021 is an e-version of previous conferences. The focus is on:
  1. Businesses for creating value;

  2. Academics to research on better ways to create, extract, balance and teach value

  3. Executives to learn about creating value through the conference talks and a Creating Value Certification course

The business and academic world is becoming serious about creating value for all stakeholders. The CEOs of the largest US companies through the Business RoundTable signed off on creating value for stakeholders in 2019. This thought was echoed by Davos in 2020.

 

What should companies do and how? Should they extract more value from stakeholders than create value for them and why? How do they make social and environmental focus important? How do they get their leaders and executives to create value and improve profits?

 

How should academics build a more robust value thinking and teaching of value creation and making value creation a central theme in education and the role of an executive. The Journal of Creating Value and has special issues coming out in November 2021 on Creating Value in Business, and in May 2022 in Defining and Measuring Value for which papers are invited.

 

How can executives learn more about and create more value and become extra successful?

To this end a Certification Program will be offered in conjunction with the conference. Details are given in this website.

Join this conference and become successful in Creating Value!
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We all seek value for ourselves, as well as for our businesses and for our society. However, because we are so immersed in our day-to-day functional management, we often overlook opportunities for value creation, possibly to the detriment of our businesses and societal needs. Successful organizations and leaders create value for their eco-systems which include themselves, customers, employees, partners and other stakeholders.

This happens mostly unconsciously, yet there are challenges in gauging and assessing ‘value’ and its impact. The Creating Value Alliance is an international movement to increase our understanding of the concept of value and, moreover, to find and promote ways of creating value consciously and more abundantly (and destroy less value). This, in turn, will allow us to operate more effectively, to build social value and to thrive and be ready for the challenges of a constantly changing and disruptive world. See https://creatingvalue.co/.

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About the Online Conference and the Creating Value Certificate

September 21-23, 2021

Instead of taking place in person, an adapted version of the conference will take place online on September 21, 2021, as a prelude to the physical conference that will be held later in the year in Paris in October 2020.

By using a digital format for the postponed event, participants can join into a range of live keynotes, panel, paper and expert discussions and other conference tracks. The condensed, facilitated and video recorded activities will enable participants to either synchronously or asynchronously share and expand their knowledge, get inspired and immerse in virtual networking with other attendees from across the globe.

 

Creating Value Certificate

 

Creating Value Certification Program

Concurrent with the 4th Global Conference on Creating Value, we will hold a certification program. With the Business Roundtable and Davos both stating that the purpose of a business is to create value, it becomes imperative that executives and students learn what creating value means and to use this in the businesses they work in.

The certification program will include topics such as:

  • What is Value and how do you create it

  • Who are the stakeholders

  • Do you create more value for stakeholders than they create for you? What should you do?

  • How would you measure value and Customer Value Added

  • Examples of Value Creation in companies and Value destruction

  • Creation a Creating Value strategy

  • Creating Value and Pricing

There will be  keynote addresses designated as certification courses along with 6 more courses that will follow. The registrants for the Creating Value Certification will have to pick 6 of the 9 courses over a month at their leisure and answer questions at the end so as to get certified.

Those who do not wish to get a certificate can do so by registering as non-certificate participants for FREE. Those seeking certification will have to pay $69 US as administrative and quiz fees. The certification will be signed by Creating Value Alliance and the University of South Florida.

All lectures/courses will be less than 2 hours in length.

Schedule

 

The online conference will be held on September 21 from 11 AM to 1 PM EDT

  • TBA

Speakers

 

Proud to bring inspirational speakers from across the globe

Samantha
May
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Marketing Executive

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Samantha
May
  • Facebook
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Marketing Executive

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

Samantha
May
  • Facebook
  • Twitter

Marketing Executive

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

Samantha
May
  • Facebook
  • Twitter

Marketing Executive

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

Samantha
May
  • Facebook
  • Twitter

Marketing Executive

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

Samantha
May
  • Facebook
  • Twitter

Marketing Executive

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me.

 

Testimonials

“For me, the entire conference shed light on other directions with the way we manage organizations and the way we have to teach the younger generation all about managing. I feel that my book might give a few practical insights on how to do it by combining non-related domains.”

Amnon Danzig,
Israel

“I truly enjoyed the conference in NYC. It was a great learning experience and wonderful opportunity to exchanged ideas with colleagues from different industries and background. Alice, Alberto and I are planning to write an article to expand our presentation.”

Monica Borgida, USA

“I enjoyed the conference. Great insight on value creation, diverse attendees, and good combination of academia and business professionals. Nice dinner, scenery, and location for attendees. New perspectives presented have been included in the approach to my own developments in business and MSc research.”

Corey Whipple, USA

“On behalf of Craig, Esperanza, Alan, Catherine and myself can we thank you for a great conference. We have all learned so much and met some amazing people, including having the unique opportunity to meet Dr Kotler.”

Michael Benson, UK

 

Registration

No upcoming events at the moment
 

Conference Co-Chairs

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Gautam Mahajan

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President Customer Value Foundation and Founder Editor of the Journal of Creating Value

Dr. Cihan Cobanoglu

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Dr. Cihan Cobanoglu, CHTP
McKibbon Endowed Chair & Director of M3 Center
University of South Florida

Conference Committee

  • Ahmed, Selim, World University, Bangladesh

  • AlTajer, Mohamed, National Bank of Kuwait, Bahrain

  • Amigo, Raul, e-World Marketing Summit, USA

  • Borgida, Monica, Northeastern University, USA

  • Burgdorff-Jensen, Karina, Creating Value Alliance, Global and Europe

  • Calnan, Martin, Des Ponts Business School, Global and Europe

  • Cobanoglu, Cihan, University of South Florida, Co-Chair, USA

  • Farschi, Nima, Creating Social Value Center, University of Maryland, USA

  • Haldane, Joe, IAFOR, Asia

  • Hinterhuber, Andreas, Hinterhuber and Partners, Europe Chair and Global

  • Kabadayi, Sertan, Fordham University, Global and USA

  • Klein, Russ, Executive Director, American Marketing Association, USA

  • Kohda, Youji, Creating Value Center at Japan, Advanced Institute of Science and Technology, Asia

  • Kokubu, Katsuhiko, University of Kobe Value School, Asia

  • Komori, Naoko, University of Kobe Value School, Asia Chair and Global

  • Kunz, Werner, University of Massachusetts, USA

  • Lages, Luis, Nova SBE, Europe

  • Lescano Duncan, Lucio, CAME, Peru, USA

  • Mahajan, Gautam, Customer Value Foundation, Co-Chair

  • Mele, Cristina, University of Naples, Frederico II, Europe

  • Rademakers, Martijn, Sollcorp, Global and Europe

  • Rudawska, Edyta,University of Szczecin, Europe